Munro House Gallery/Coffee Shop

Munro House Gallery/Coffee Shop

In contrast to Boodles I visited Munro House Gallery/Coffee Shop in Leeds, as the jewellery made was targeted at the low end handcrafted market and I thought this would give a good example of the extreme diverse ends to the jewellery market.

Photograph taken by Sam Ellis 23/07/2016

Munro House Gallery

Visited 21/07/2016 Leeds City Centre.

(http://www.gemsmith.co.uk)

This jewellery is made to a high standard and shows good quality similar to Boodles ethos, which shows how different in expensive materials can still have the same dramatic effect as premium gemstones, retailing at a fraction of the cost, £19.00.

The mix of materials is a wonderful idea, with the silver creating the value. The soft coloured material is very simple and effective. The pendants would be aimed 18 – 30 age female audience, although the design would have limited appeal to a mass market. It is not necessarily a piece of jewellery you would wear to an evening function, more of a casual daytime event.

The jewellery Knott necklace opposite is made by the same designer as the pendants and shows the designer as good design and technical skills. The design has been well thought out and works perfectly. The colours are fresh and create a warm mood, again aiming at an 18 -30 age female audience, retailing at £35.00.

The product targets the low end market and I believe its originality and quality suits this aim.

The visits to Boodles and Munro House Gallery have given me some important insights into the type of jewellery I will design. I have concluded, the design must be simple, made to a high quality using reclaimed materials and aimed at a low to middle value market, which reiterates my conclusions from my research at Manchester Metropolitan Design Shows.

I would like the jewellery to have a link to heritage, whether that is to the material used or the designs.   






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