Initial Designs – Packaging/Costing/Markets

Initial Designs – Packaging/Costing/Markets

 

Photographs taken be Sam Ellis 31/07/16

The photographs above show the intended packaging to be used at the point of sale. The jet jewellery sits on a green ribbed piece of card cut to fit within the plastic sleeve.

The plastic sleeves cost 2p, with each piece of card costing 10p when cut from a full sheet, purchased from Staple’s.

I chose the deep green card as I thought it complimented the black colour of the jet jewellery.

I have also added my marketing name ( New Inception Jewellery) and  logo . I am currently building a website “newinceptionart.com”, where in the future I could sell products I have made. I believe it is important to create a brand, to help give your product market awareness.

I believe the packaging looks good quality, aesthetically looks pleasing to the eye and promotes the jet jewellery, protects the product and is suitable to help sell and deliver the jewellery via the MMU Originals Online Shop.

The raw material costs are as follows:

Jet is free material

10 inch sterling silver 925 finish chain £7.82 (possibility of sourcing cheaper chains in the future)

2p plastic sleeve

10p  ribbed card

Labour costs £10.00 (1 hr, albeit needs to be refined)

Total cost to make approx £17.94

Target retail cost would be £28.00….giving an approx 40% margin.

These costing will need to be refined but it was important I achieved a competitive price within the £30.00 region to attract the younger generation. The typical price for jet jewellery is £50.00 to £90.00; however these are to a high super gloss finish, complimented with fine silver, achieving an extremely high quality. I am aiming at a different more casual every day wear market. The smooth, matt finish suits the younger female audience.

During the process I have designed and created a family of products and having initially shown close family and friends the jewellery I was given favourable feedback.

I have tested this jewellery and the other designs I made in the market, showing the jewellery to x2 craft shops in Robin Hoods Bay, “Swell” and “Wave”. Both were interested with Swell offering to buy x1 pendant for £20.00 and Wave giving me some useful tips in attaching the chain to the jet. They liked the idea in making the jewellery look more rustic/natural and that I were aiming at a younger female audience. They suggested designing wilder, natural shapes and not trying to make the design look uniform.

I did take my jewellery to x2 Jet shops In Whitby, “W Hammonds” and “One O Five”, however they were not particularly interested as they offered more sophisticated and expensive jet jewellery aiming at an older audience.

I also visited x2 shops in Leeds, H Samuel (typical high street jewellers) and Azendi (high end jewellery specialists), neither were interested, advising the product did not suit their jewellery range.

Through visiting the jewellery retailers it was apparent that my jewellery would not suit the typical high end jet retailer, high end jewellers or a typical high street jeweller. I was encouraged by the interest from the craft/ gallery shops, which I believe showed promise and was the ideal way to market.

The feedback suggests, if I work with the designs, making them interesting and natural and keep the retail cost competitive then I could per sue this jewellery further. Both Swell and Wave thought the MMU Originals would be a good site to sell the jewellery.